The Growing Outdoor Apparel Market: Durable and Sustainable Clothing for Outdoor Enthusiasts
Outdoor apparel refers to clothing designed for outdoor activities such as hiking, camping, and climbing. The apparel is made using specialized materials and designs that are durable, lightweight, and provide protection from the elements. In recent years, the outdoor apparel market has grown significantly, driven by a rise in outdoor activities and a growing trend towards athleisure wear. In this article, we will take a closer look at the outdoor apparel market and its growth prospects.
Market Size and Growth:
According to a report by fortune business insights, the global outdoor apparel market during forecast from 2023 to 2030. The growth can be attributed to several factors such as the increasing popularity of outdoor activities, growing health awareness, and the rise of athleisure wear.
The outdoor apparel market can be segmented into several categories based on the type of activity, gender, and geography. Based on the type of activity, the market can be segmented into hiking, camping, climbing, skiing, and others. Hiking is the most popular activity, accounting for the largest share of the market.
Based on gender, the market can be segmented into men’s outdoor apparel and women’s outdoor apparel. Men’s outdoor apparel accounts for the largest share of the market, but women’s outdoor apparel is expected to witness significant growth in the coming years.
Geographically, the outdoor apparel market can be segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America is the largest market for outdoor apparel, followed by Europe. Asia-Pacific is expected to witness significant growth in the market due to the increasing popularity of outdoor activities and rising disposable income.
Mountain Hardwear, Salewa, Aigle, Lowe Alpine, BYN BlackYak and Arendicom GmbH, and others are the key companies operating in the global outdoor apparel market.
The outdoor apparel market is segmented into by product type, material use, end-user, and geography.
On the basis of product type, the market is fragmented into ready to wear, fashion outerwear, swimwear, and others. Fashion outerwear is anticipated to hold the dominant share owing to being able to offer both elegant appeal and flexibility required for physical activities.
Based on fabric, the market is divided into polyester, nylon, cotton, and others. Polyester is valued as the dominating segment due to its high stain resistance, which makes it easy to clean, dry, and wash, which has helped intensify the desirability over other material types.
By end-user, the market is grouped into men, women, and children. Men are anticipated to be the leading segment due to large number of men inclined towards involvement in sporting, fitness, and outdoor outing than women or children segment.
The outdoor apparel market is expected to witness significant growth in the coming years due to the increasing popularity of outdoor activities, growing health awareness, and the rise of athleisure wear. The market is highly competitive, and companies are focusing on product innovation and expanding their distribution channels to reach a wider customer base. With the growing trend towards sustainability, there is also a shift towards eco-friendly and sustainable materials in outdoor apparel.