Longines is a point of pride to the Swiss watch-making industry it was founded in 1832. The brand reveals the tradition of making steps in watchmaking, accuracy, and the timeless style that performs for watch lovers. In this context, we have to look at the historical aspect, making process, current collections as well as the position of Longines watches in today’s market.
Longines is one of the oldest and most respected companies in the international jewellery industry and this section focus on historical background of the company.
This brand has all the rights to be considered as one of the most renowned watch manufacturers, it originates in Saint-Imier, Switzerland. Founded by Auguste Agassiz the company rapidly became a leader on the industry of watchmaking. Longines had its first victory as early as 1867, when it was awarded the gold medal for its work at the exhibition in Paris.
Over time, Longines made some improvements In the process, they have been producing; In this case, it was the ballet. The brand earned recognition for individuals and for making accurate clocks as per the requirement of the Olympic Games and other such international events. In the 20th century Longines was the first of creating quartz technology, which enabled watches to show equally exceptional levels of precision.
Longines also made sure to honor its history in dressing its timepiece with traditional techniques alongside the modern technology. Through the years, the brand has released different kinds of watches; aviation, diving, and the sophisticated dress watch respectively catering to different interests of the market. One more advantage of the brand, which is closely connected with its activity for many years, is reliability, which makes Longines totally reputable in the field.
Craftsmanship of Longines’ Watches
When mentioning Longines, it is necessary to pay attention to the tradition of making the necessary components and parts of the watch in-house. Every watch is designed with considerable care and detail into each component part and assembly. The very core values of Longines are focus on all the details and the quality of the materials applied to manufacturing of the watches. Starting from the movements right down to the cases, nothing is left to mediocre production.
Traditional craftsmanship can be found alongside with up to date methods in the process of making Longines watch. Craftsmen of the brand design individual assemblies that contain highly delicate parts of a mechanical movement, guaranteeing they are at par with other well-established brands. Longines watches have automatic, quartz, and chronographic movements to meet consumers’ needs as they desire.
In addition, the brand engages in the incorporation of superior material including steel, gold and ceramics in watch cases. In order to protect the top and base of the smartphone, the glass covers often come as sapphire crystal, which is very resistant to scratches. In this respect, the Longines ongoing commitment is to integrate durability with style and while the watch can be used day in day out, it remains a stylish accessory.
Buyer commitment equates to a continued obsession with the perfection of the manufacturing technique. Technologically, this commitment is boosted to another level. There is innovation in the machinery and software used in Longines and this makes the company to increase efficiency by kwargs while at the same time increasing on the levels of craftsmanship. This aspect maintains the historic category of the brand but at the same time responds to current trends of the watch business.
Longines Collections: Elemente einer Modernisierung mit Bezug auf Tradition und Moderne
There are several Longines watch collections for sale which are distributed in various types of designs and models. Both collections prove that the brand’s focus on the craftsmanship of watchmaking while offering contemporary styles. Some of its exquisite collection is Master Collection, Conquest and HydroConquest.
The Master Collection is comprised of dress watches models that are inspired by the elegance and sophistication. The ranges presented in these time instruments include aspects like moon phases and chronometers. They are perfect for worn formally, proving that the wearer is classy.
The Conquest collection caters for a sports person. Functionally oriented these are functional and come with characteristics such as water proof and stiff bracelets. They also not only employ practical use but also provide an appealing look, which will be important to those who value functionality as well as design.
The HydroConquest collection is built around diving watches. Due mainly to their hardiness and water-friendly features, these pieces can speak for themselves whether it be submerged in water or on land. This collection bears aptly the spirit of adventure while at the same tame and is quite elegant.
Both collections reflect Longines’ principle of making watches that fit any lifestyle. This way, Longines guarantees that each client there will be offered at least one model that will suit his/her preferences.
Longines in Today’s Market
Thus, Longines has been equally successful in defending the company’s position in this line of products with escalating competitive competition within the luxury watch segment. Changing consumer behavior is a key driver, as well as historical proven technique, long history and commitment to quality for brand sustainability. Such trends have shown an increasing trend in smartwatches demand but conservative brand like Longines does exist.
Through marketing communication, Longines interacts with its customers using marketing themes of tradition and quality. In this way, through participation in the prestigious events, the brand stabilizes its main image and attracts watch collectors and lovers from all over the world. The conflict between the conservative approach to the design and innovation correlates with the consumers’ longing for truthfully handcrafted products.
